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Yami Gautam Dhar in Aisshpra Gems and Jewels’ latest ad campaign

The new ad campaign 'Main Pratha Bhi Hoon, Main Pragati Bhi' strives to showcase educated, independent, but traditional Indian ladies.

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Aisshpra Gems and Jewels has launched its latest advertising campaign, titled ‘Main Pratha Bhi Hoon, Main Pragati Bhi,’ which stars Bollywood actress Yami Gautam Dhar. On the one side, the actress will be perceived as a modern Indian lady of today, who is highly educated, broad-minded, and independent, yet also entrenched in her culture and proud of her traditions.

She was immediately convinced that she wanted to be a part of the ‘Main Pragati Bhi hoon, Main Pratha Bhi’ campaign when she heard the premise. According to Yami Gautam Dhar, a simple campaign with a compelling theme will inspire and empower many women in our country.

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