Noise, a connected lifestyle company, has appointed actress Vaani Kapoor as its brand ambassador.
She will be the face of the brand’s new X-Fit series smartwatch in India.
Last year, the company unveiled the X-Fit line in collaboration with HRX, a domestic fitness brand co-owned by star Hrithik Roshan and Exceed Entertainment.
Noise launched a #KeepGoing campaign showcasing Kapoor throughout its digital assets to recognise her role as brand ambassador.
According to the brand, Kapoor’s fitness regimen and transformation journey make her an ideal partner.