Nestle Milo has produced a commercial starring Olympic gold medallist Neeraj Chopra, high jumper Dev Karthick, and judo champion Olivia Gertsch. The film, created by Bullet on Wheels, depicts how these athletes drive and push themselves while training. The film is being launched in collaboration with the Inspire Institute of Sport (IIS), a training facility for athletes in the country. Milo has been named IIS’s official dairy partner.
Nestlé India’s head of dairy business, Mehernosh Malia, says that through the new campaign ‘khudse,’ Milo encourages young champions to root for themselves and push their own boundaries with their tenacity and enthusiasm.
According to Rushdee Warley, CEO of Inspire Institute of Sport, nutrition is just as important as some of the more visible factors in determining athletic achievement. MILO is a brand that has long been linked with youthful athletes and nutritional energy.