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Tuesday, October 4, 2022

JLo Body for booty, hips, and thighs

"For me, it's all about feeling confident in your skin, no matter what," says Lopez, "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs. It's all the power and science behind JLo Beauty… now for body."

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JLo Beauty, a division of Jennifer Lopez, launched JLo Body, a collection of high-performance skincare products for the body with clinical support for visible results and uninhibited confidence. The cost of JLo Beauty Firm + Flaunt Targeted Booty Balm is $65.

As desired by the JLo Beauty customers who wanted to improve their body care with new textures and active ingredients that produce potent effects, Firm + Flaunt Targeted Booty Balm is the first clinically proven formula to launch under the JLo Body franchise. With a blend of effective active ingredients like energising Guarana Seed Extract and Pink Pepperslim, JLo Beauty Firm + Flaunt Targeted Booty Balm is proven to firm skin’s appearance, help improve skin elasticity and fade the appearance of stretch marks in targeted areas like the booty, hips, and thighs.


As per the company, every JLo Beauty product is professionally proven to guarantee noticeable, transforming effects, furthering the brand’s position as a truly sexy science company. According to a clinical trial, 100% of participants showed a measurable increase in hydration right away, 71% of individuals showed an increase in texture/smoothness after four weeks, and 74% of participants showed an improvement in skin elasticity after eight weeks. JLo Beauty also places a high priority on confidence claims; following eight weeks of use, 76 per cent of consumers reported feeling more confident.

Jennifer put new meaning to the term “birthday suit” on July 24th, her birthday, when she went nude to promote the debut of JLo Body as part of an omnichannel marketing effort. The launch campaign features bi-coastal billboards, print ads, e-mail, SMS, unique social content, LIVE moments with Jennifer, influencer campaigns, activations with exclusive retailer Sephora, and partnerships with chosen JLo superfans. All of these are done in an effort to celebrate the brand founder’s maxim: Beauty has no expiration date.

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