The Belarusian Bieła-Kola carbonated drink will be sold in Russia instead of Coca-Cola, STV television reported on Sunday. Bila-Kola became famous when the authorities of one of the collective farms in Belarus said that they were giving it to calves suffering from indigestion.
“Representatives of the big business of the federal states (Belarus and Russia-PAP) have signed a letter of intent on expanding business contacts in the field of innovation. Instead of the American Coca-Cola in Russia, our Belarusian Biela-Kola will now be sold,” – announced the STV. The station assured that the domestic drink is in no way inferior to its Western counterpart when it comes to quality.
The independent Belarusian website Zerkalo writes that in April, the authorities of a farm in the town of Hawjady in the Mogilev region in eastern Belarus announced that they were using Biela-Kola in cases of indigestion in calves. The calves were given 100 ml of the drink. Previously, they were given Coca-Cola, but – as announced by the authorities – the Belarusian version turned out to be “more effective than the foreign Coca-Cola in the treatment of calves”. “Belarusian cola contains caffeine. Calves drink and are more lively”, – stated the management of the kolkhoz.
Coca-Cola has withdrawn from Russia
The Coca-Cola Company withdrew from Russia after the Russian invasion of Ukraine. When McDonald’s did so, the fast food was bought by a Russian company, which announced that it would be looking for drinks that could replace Coca-Cola. It is not certain, however, whether Bieła-Kola will be chosen. Russian channels on Telegram have announced in recent days that one of the Russian producers of carbonated drinks, previously bought by Coca-Cola, will produce its own substitutes for Western drinks.